I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.

Question

Susan "Spark" Park · Accepted Answer

PART 1: DOCUMENTING AND TESTING PRODUCT BENEFITS   The product's team job is to lay out the Minimum Viable Product and the ideal scenario and technology of what's available. A strong product marketer

Desiree Motamedi · Answer

This looks like 2 questions, but it goes back to your relationship with product managers - you need to make sure they bring you into the process very early on when they are prototyping the feature/pro

Christine Sotelo-Dag · Answer

If there is one thing I've learned in my time at Intercom it is to ALWAYS start with the problem statement. This is ingrained deeply into how we solve problems, and it really stems from how our produc

Priya Patel · Answer

I'll start with the first question around working with your PM team to get a sense of what's launching and product benefits. If your product team does not already do this, definitely work with them to