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All related (53)
Susan "Spark" Park
Head of Product Marketing, VR Work Experiences, Oculus at Meta March 19
PART 1: DOCUMENTING AND TESTING PRODUCT BENEFITS   The product's team job is to lay out the Minimum Viable Product and the ideal scenario and technology of what's available. A strong product marketer
Desiree Motamedi
VP Global Head of Product Marketing at Shopify June 30
This looks like 2 questions, but it goes back to your relationship with product managers - you need to make sure they bring you into the process very early on when they are prototyping the feature/pro
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics February 24
If there is one thing I've learned in my time at Intercom it is to ALWAYS start with the problem statement. This is ingrained deeply into how we solve problems, and it really stems from how our produc
Priya Patel
Vice President, Product Marketing at TripActions March 17
I'll start with the first question around working with your PM team to get a sense of what's launching and product benefits. If your product team does not already do this, definitely work with them to