ServiceNow Director, Integrated Marketing Campaign Management • 7mo
Here's an overview and if I could get your email, I am happy to share what I've used in the past for 30/60/90. First 30 days - understand and assess what's going on in the marketing org Get a clear view of how the marketing and sales funnel works today, think from pipeline to revenue Review current campaigns, lead scoring, and the tools you use (Marketo, Salesforce, etc.), along with how your content is performing Spot where we have gaps in data quality, audience segmentation, or conversion trac ...Read More