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What role does content marketing play in driving growth, and how do you develop effective content strategies?

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3 Answers
Growth Marketing Strategy
  1. Ravali Dodia
    Ravali Dodia

    ServiceNow Director, Integrated Marketing Campaign Management • 1y

    Let’s be real, content is how people find you, trust you, and eventually choose you. Not by being pushy, but by being helpful. Good content pulls folks in, teaches them something, and nudges them closer to saying “yeah, I’m in.” And that's the stage you want them to get to, whatever you're building. A few things to keep in mind when creating it: Know who you’re talking to – what do they care about? What’s stressing them out? What do they actually want? Match it to where they are – someone just l ...Read More

    831 Views
  2. Pamela King
    Pamela King

    YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV | Formerly Google Cloud • 7mo

    Content marketing isn’t just about publishing, it’s about creating value that earns attention and trust at scale. I treat content like a product: built for the user, optimized through data, and designed to deliver lasting impact. Content should fuel every stage of the funnel: At the top, content should be designed to draw in people, get them curious about the brand, and ready to do more. As we progress down the funnel, it should connect the dots for prospects and educate them on the value of you ...Read More

    507 Views
  3. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    Content marketing is an important tactic in driving growth. It is also equally a strategy for developing a brand and its voice. Content can take many shapes, depending on your business and industry, so it’s critical to define what it means for your business. To develop effective content strategies, I recommend starting with your goals. What are you trying to accomplish with XYZ piece of content? Who is your target audience, and what matters to them? What does value look like for them? Let these ...Read More

    773 Views

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