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What tools do you use to measure PMM's impact?
Prepared Head of Marketing • April 3
I think of product marketing measurement and impact in a few different ways:
What are we building that’s helping bring more interest towards the product
How are we helping tell the product story is a compelling and differentiated way to establish interest and desire from prospects.
How are we helping the sale process? Are we helping accelerate it?
How can we shine light on customer successes?
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