Grow Progress VP Marketing • 1y
I think of product marketing measurement and impact in a few different ways:
What are we building that’s helping bring more interest towards the product
How are we helping tell the product story is a compelling and differentiated way to establish interest and desire from prospects.
How are we helping the sale process? Are we helping accelerate it?
How can we shine light on customer successes?
There are so many tools out there! First off, check out THIS ANSWER to a previous AMA where someone asked about Tools, including AI tools!!
Other tools to condier!
Salesforce: Pipeline, deal data, attribution
Clozd: Win/loss analysis, customer insights
TechValidate / SurveyMonkey: Customer validation, voice of customer
Klue: Competitive intelligence and battlecards
You don’t need a huge stack, but you do need ways to measure both quantitative impact and qualitative feedback.
July 21 @ 10:00AM PT
December 2, 2025 @ 9:00AM PT
July 24, 2025 @ 9:00AM PT
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