How do you think about product launches for big strategic bets, when the product isn't "there" yet?
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 5y
Everything is a trade-off discusssion. If you launch a big bet before a product is "there" there will be risks, but if launching the product comes with acceptable risk a...
1918 Views
Seismic SVP, Corporate & Product Marketing • 5y
I can so relate to this question! One of the things I've grown more comfortable with over time is the idea that if we wait until something feels truly "fully baked" then ...
764 Views
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Google Global Head of Growth Go-to-market, Google Maps Platform • 2y
It sounds like this conversation is around pre-launching products that need to go live to further the company or portfolio's narrative among your customers, or other key ...
3165 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
We've all had to launch products before they're fully baked, and while it may be nerve-racking, you can think of the exercise more of a market introduction rather than a ...
689 Views
Axonius Product Marketing | Formerly Microsoft, Veza, Okta • 2y
It's fairly common to launch a product before it's baked. In my experience, PMM should drive the launch but bring in different teams within marketing at different stages ...
286 Views
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