HiredScore Head of Product Marketing • 3y
It is critical to have a product playbook that outlines this entire process and indicates explicity R+R (DACI model often works best). It all starts with the product vision including: What is the product? (vision)Who is the user?What is the problem we are trying to solve and why does it need to be solved?Why now?What are the use cases? Next, you need to look at the competitive landscape: What currently exists?Who bought it? Who's using it?What are they saying?What are their pain points?How many ...Read More
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