What's your take on how to effectively market to multicultural audiences? As Gusto caters to small businesses, and minority- and women-owned SMBs are the two fastest-growing market segments, how do you strive to engage diverse-owned businesses?
4 Answers
Gorgias Chief Marketing Officer • 6y
Seek out underrepresented groups, listen to what they’re saying—and not saying—and amplify their voices to be even louder internally. Never stop thinking about your work ...
1885 Views
Resultados Digitais Director of Product + Customer Marketing • 6y
Three things to add here that could be helpful: First is branding and values. Don’t be afraid to showcase your values before you get to a specific campaign, especially w...
494 Views
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Cisco Director of Product Management, Speech and Video AI • 6y
language, empathy and understanding your customers even communities perspectives is super important. Because people listen to what their peers are saying. Today authen...
402 Views
KPI Sense Chief Executive Officer • 6y
This is a terrific example of why it's important to think less about what your customers do, and more about what problems they face. A huge part of being relatable is dem...
328 Views