Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y
I try to start with the outcome we’re driving toward, not just the channels we’re using. That makes it easier to track performance in a way that’s meaningful and not just a report full of vanity metrics.For most campaigns, I’m looking at a mix of channel-level performance like click-throughs, conversions, and engagement, paired with deeper funnel metrics like pipeline and revenue impact. We’ll pull that together through the CRM and whatever reporting layer we’re using, whether that’s native dash ...Read More
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