How do you approach A/B testing and experimentation within your demand generation campaigns, and which tools do you use to facilitate this process?

It depends on the channel we're testing in:Ad campaigns we manage testing variations within the platform (Google ads, LinkedIn, 6sense)For website testing we use VWO righ...

I try to build testing into the process wherever it makes sense, rather than treating it as something separate or extra. Not every campaign needs an A/B test, but when th...