Sharebird
Sign Up / Sign In

How do you approach A/B testing and experimentation within your demand generation campaigns, and which tools do you use to facilitate this process?

Answer
2 Answers
Tech Stack
  1. Mike Braund
    Mike Braund

    Komodo Health VP Revenue Marketing • 7mo

    It depends on the channel we're testing in:

    • Ad campaigns we manage testing variations within the platform (Google ads, LinkedIn, 6sense)

    • For website testing we use VWO right now to manage testing in variety of ways leverage a/b tests, multivariate, split URL testing, and multi-arm bandit (allows you to get quicker results but typically not statistically significant)

    • Email testing is all done in Iterable

    367 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 1y

    I try to build testing into the process wherever it makes sense, rather than treating it as something separate or extra. Not every campaign needs an A/B test, but when there’s a clear hypothesis or decision to inform, it’s a great way to learn and improve over time.Before launching anything, I define what I’m testing and what I’m hoping to learn. For example, if I’m testing a landing page headline, the goal isn’t just to see which one converts better, but to understand why one message might reso ...Read More

    432 Views

Related Ask Me Anything Sessions

Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Funnel Science

March 5 @ 10:00AM PT

View Answers
Mike Braund

Iterable Sr. Director, Marketing Operations & Digital Marketing, Mike Braund on Tech Stack

November 20, 2025 @ 9:00AM PT

View Answers
Erika Barbosa

Counterpart Marketing Lead, Erika Barbosa on Tech Stack

June 26, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors