Harvey Vice President Marketing • 9mo
I think about it in terms of incrementality. Marketing isn't as straight forward as it used to be with the proliferation of channels. I'd get specific and run a regression to see across all of your marketing touch points what has higher incrementality from a volume and value standpoint. You can then pinpoint by program, campaign, channel, etc. You can also look at volume, value, velocity, and win rates of your event attendees compared to a cohort who didn't attend with similar attributes.
421
Views
