Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo
I avoid emotional channel decisions. I use a structured decision framework. 5-part decision framework Signal quality Are we seeing ICP-fit engagement and qualified meetings, not just cheap clicks? Economics trend Are CAC and conversion trends improving, stable, or degrading over 4 to 8 weeks? Time-to-impact Is this channel inherently long-cycle, and are we in a realistic evaluation window? Execution quality check Underperformance can be a creative, landing page, offer, or follow-up issue, not a ...Read More
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