Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo
Attribution debates become unproductive when teams treat models as truth instead of directional evidence.My approach typically ends up focusing on this: Use model triangulation First-touch for discovery. Last-touch for conversion pull. Multi-touch for journey context. CRM opportunity data for ground truth. Separate measurement from decision cadence Do not wait for perfect attribution to make weekly decisions. Use decision thresholds with the data you trust most today. Create channel role definit ...Read More
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