Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 2mo
Customer evidence works best when it is used at the right moment in the buying process. A case study on its own is helpful, but the real value comes from matching the right proof point to the buyer’s specific concern, industry, use case, or stage in the deal. In enterprise deals, the buyer often has to convince a much larger group internally. Customer evidence helps your champion tell the story when you are not in the room. That might mean giving them a short case study, a relevant quote, a befo ...Read More
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