Snowflake Head of Demand Generation • 8mo
Sales alignment is key to building a strong ABM program.
Having a targeted account list with ICP is the first step, then leaning on data to help with account tiering.
Based on the account tiering critieria a mix of programs will help further engage the accounts.
Having sales enablement and an established joint operating rhythm will help determine what metrics to review and SLAs.
Quarterly business reviews with sales and marketing to evaluate account performance and refine plays as needed.
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