6sense VP, Brand & Growth Marketing • 7mo
I'd provide the candidate with an example (campaign concept, specific ad, etc) and then ask for a quick overview of how they would go about creating the messaging as well as their framework for testing. I'm curious not only in their ability to message creatively but also in their overall approach to testing.
Snowflake Director Field Marketing - GCC, India • 7mo
The best way to test for creativity is using scenario based and behavioural questions, which can elicit responses for specific scenarios. While there is a risk of doubt, diving into the details of the past projects starting from the what, to the how, when, where, why, with whom, helps paint a picture of whether the person owned this or is just showcasing something they had seen from afar.
December 16, 2025 @ 9:00AM PT
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