What are indicators of knowing ABM is successful to scale?
2 Answers
Showpad Director, Growth Marketing | Formerly a child β’ 2mo
I look for signal strength, not volume, before I scale ABM.Account penetration is rising.More of the buying group is engaging, not just one role. I want to see consistent...
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Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters β’ 5mo
Like most programs, you should scale ABM when the results are repeatable, not just positive. In other words, I look for consistent progression across multiple accounts - ...
506 Views
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