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What are the biggest mistakes first-time demand gen directors make?

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  1. Nash Haywood
    Nash Haywood

    Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 3mo

    Common mistakes Staying too deep in execution Directors need to design systems and lead through managers or senior ICs. Owning activity, not outcomes “We launched many campaigns” is not a leadership story. Pipeline quality and conversion movement are leadership stories. Weak cross-functional contracts No clear SLAs, account ownership, or meeting follow-up standards with SDR and sales. Underinvesting in team development Hiring and coaching are core levers at director level. Inconsistent executive ...Read More

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