What areas do you see as the domain of a Demand Gen Team?
I'm just wondering in general what things a demand gen team do to drive demand? What's the most effective? What's less effective?
2 Answers
Snowflake Head of Demand Generation • Thu
A modern B2B demand gen team is responsible for creating awareness, capturing intent, accelerating pipeline, and influencing revenue across the full buyer journey. The ex...
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Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 8mo
Good question. Traditionally, demand gen has meant telling people about your funnel and filling the top of the funnel. In more recent times, it's evolved to focus on lett...
685 Views