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What areas do you see as the domain of a Demand Gen Team?

I'm just wondering in general what things a demand gen team do to drive demand? What's the most effective? What's less effective?

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2 Answers
Demand Generation KPI's
  1. Ami Denman
    Ami Denman

    Atlassian Sr. Director: Lifecycle & CRM | Formerly Atlassian, Walmart, Popchips, PlayStation • 10mo

    Good question. Traditionally, demand gen has meant telling people about your funnel and filling the top of the funnel. In more recent times, it's evolved to focus on letting people experience your product's value and building relationships where your audience already is.  Traditional domain to drive leads:  Content marketing - blogs, whitepapers, webinars, thought leadership Events - conferences, trade shows, virtual events, workshops Digital campaigns - paid social, display ads, sponsored conte ...Read More

    706 Views
  2. Jennifer King
    Jennifer King

    Snowflake Head of Demand Generation • 1mo

    A modern B2B demand gen team is responsible for creating awareness, capturing intent, accelerating pipeline, and influencing revenue across the full buyer journey. The exact mix varies by company size, sales model, and market maturity, but most teams focus on areas like paid digital, webinars/events, ABM, lifecycle marketing, content campaigns, field marketing, website conversion, and sales alignment. More enterprise companies are starting to look at buying groups within accounts and account acc ...Read More

    456 Views

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