What areas do you see as the domain of a Demand Gen Team?
I'm just wondering in general what things a demand gen team do to drive demand? What's the most effective? What's less effective?
1 Answer
Atlassian Sr. Director: Head of Global Lifecycle Marketing, Teamwork Foundations (Self-serve & High Touch) • 8mo
Good question. Traditionally, demand gen has meant telling people about your funnel and filling the top of the funnel. In more recent times, it's evolved to focus on lett...
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