What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?

I believe there are two keys to growing your career as a demand marketer: Know your numbers Own your numbers Now this isn't to say demand gen is all about pipeline. There's more to unpack here. Knowing your numbers means knowing what's required to achieve the plan, both from a marketing perspective but also from an overall sales and revenue perspective. Beyond that, it means understanding the different levers you can pull to achieve your numbers (hint, it's not just about volume!).  Owning your ...Read More

For me, promotions both for myself and for people on my team will almost always come down to impact, visibility, and readiness for the next role, not just tenure or effort. One thing that’s worked consistently is taking on work that’s slightly bigger than your current scope. Not just more tasks, but more strategic or cross functional initiatives. For example, leading a program that involves cross functional teams such as brand, Geos, and product teams, or owning something tied directly to pipeli ...Read More

As a leader, I consider roadshowing my team as one of my biggest roles and responsibilities. I am constantly thinking about highlighting my team members' wins across and upwards within the organization, but I've found that the key is to be consistent. I don't highlight wins and successes only as we approach promotion cycles, but rather, finding opportunities to do so in forums big and small and making this a part of our team DNA. I can't stress the latter point enough. Make shoutouts, kudos, and ...Read More

Different organizations have various criteria and promotion processes. Depending on your company culture, different leaders will review promotions and sign off on these changes. What I’ll say is these are the typical questions managers and leaders consider before someone is put up for promotion:  What are the current business needs? For example, if someone is promoted, what work would they do differently to fill a business gap? People managers usually only open up when the business has a need fo ...Read More

A promotion at the same company hinges on building trust and demonstrating clear value. Personally, I’ve typically focused on getting my team members promoted by highlighting their accomplishments and advocating for their value to the company. Ways to earn a promotion or help others get promoted: Track and communicate impact. Keep a running log of achievements (campaign results, influenced pipeline and cost efficiencies, etc.) and use concrete metrics when discussing growth opportunities. Ask fo ...Read More

The onus is on you. I know that's not the answer people want to hear, but it's the most important thing I can tell you about getting promoted at any company, at any level. There are two things you need to own completely. The first is knowing where you want to go and actually telling people. Your manager should be there to support you in figuring that out, but they can't read your mind. Tell them. Then tell other key leaders and mentors in the organization too. That's how you build champions—the ...Read More

Some examples of ways I have been able to get promoted and support my colleagues and direct reports largely center around trust, education, and curiosity. What do I mean? Trust: I believe trust is built as a collection of many micro moments. Trust can also be lost in one interaction. Education: My leadership style is centered around education. I want to help empower others to learn and grow. I want to help elevate others around me. Curiosity: In order to be successful in demand generation, you h ...Read More