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What are some of examples of ways you have been able to get promoted or support your colleagues to get promoted at the same company?

Matt Hummel
Matt Hummel
Demandbase Vice President of MarketingFebruary 1

I believe there are two keys to growing your career as a demand marketer:

  • Know your numbers
  • Own your numbers

Now this isn't to say demand gen is all about pipeline. There's more to unpack here. Knowing your numbers means knowing what's required to achieve the plan, both from a marketing perspective but also from an overall sales and revenue perspective. Beyond that, it means understanding the different levers you can pull to achieve your numbers (hint, it's not just about volume!). 

Owning your numbers involves building a strong partnership with sales - not just sales leadership, but across the organization. You need to create an environment of transparency and accountability if you want to succeed and grow in your career. You will have some great quarters, and you will have some not so great quarters. The key is owning it - not just your part - but being part of the overall growth of the business - the overall number. 

Similar to a sales rep growing their career there is certainly accountability for hitting your targets, but beyond that, and arguable of equal if not greater importance, you must demonstrate an understanding of the business and demonstrate that alignment and shared accountability.

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Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadNovember 20

Some examples of ways I have been able to get promoted and support my colleagues and direct reports largely center around trust, education, and curiosity. What do I mean?

  • Trust: I believe trust is built as a collection of many micro moments. Trust can also be lost in one interaction.
  • Education: My leadership style is centered around education. I want to help empower others to learn and grow. I want to help elevate others around me.
  • Curiosity: In order to be successful in demand generation, you have to be curious. This space evolves too quickly to not be curious.

Of course you should also have solid domain expertise. Think deeply about metrics and how you are measuring impact. Know the metrics that matter; study them daily.

Lastly, I would sum it up as being a good human being. Be someone that gives other people energy.

320 Views
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