How do you break down responsibilities and KPIs between Demand Generation and Product Marketing?
2 Answers
Databricks Senior Group Manager, Demand Generation • 3y
There will likely be a crossover in a few KPIs between DG and PMM. This however is not a bad thing, it ensures your PMM counterparts are invested in making sure GTM activ...
2881 Views
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
The KPIs and responsibilities between demand generation and product marketing tend to get a bit blurred depending on your business model. I’ve noticed this most often wit...
321 Views
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