Armis Senior Director, Growth | Formerly Cloudflare, Gong, Genesys • 4mo
I use a funnel health stack where each stage has 2 to 4 core metrics. Metrics that matter most differ by funnel stage: Top of funnel ICP reach quality Cost per engaged account or qualified lead Content/offer conversion rate by audience Mid funnel Lead to meeting rate Meeting show rate MQL to SQL or equivalent qualification progression Stage velocity Bottom funnel Opportunity win rate Sales cycle length Average deal size Pipeline coverage vs target System-level Pipeline source mix CAC payback by ...Read More
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