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What pipeline drivers outside of the regular mix (email, ppc, seo, affiliate (cpl), social) have you seen results from last year that you are carrying this year?

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2 Answers
  1. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 1y

    Website retargeting is an often ignored tactic that tends to give outsized returns if leveraged properly. These are visitors to your website who are already exploring your product and are considering buying. Identify repeat visitors, alongwith your digital ABM campaign Segment them based on the pages they view - product overview, case studies, events, webinars, etc. Run focused curated offers, programs for them Refrain from multiple touch points. Less is better Check progression through the funn ...Read More

    698 Views
  2. Katie Jane Parkes
    Katie Jane Parkes

    Apollo.io Director of Social, Community & Customer Marketing | Formerly Shopify • 1y

    I think this question is meant to say 2024 to 2025! So here we go. Outside the usual suspects (email, PPC, SEO, affiliate, and social), here are some pipeline drivers that delivered in 2024 and I'm already doubling up on in 2025: Customer-Led Growth: Influencer marketing is in a weird place. But the "influencers" that always win? Your loyal customers. Turn your best customers into your best marketers. Founder/Exec-Led/Employee Content & Distribution: Personal brand > company brand in many ...Read More

    486 Views

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