GitLab Head of Growth Marketing • 1y
When it comes to demand generation, there truly isn’t a one-size-fits-all “most effective” channel. The right mix depends on various factors—the company, audience, industry, and product. For instance, a business selling consumer goods like cell phones will leverage an entirely different set of channels than a company like mine that sells B2B software solutions to developers. In my experience, channels like Google and LinkedIn have consistently performed well, but I also believe it’s critical to ...Read More
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