Product Management vs Product Marketing

3 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
It’s a joint decision between product management and product marketing at Square. In general our PMMs tend to have more ownership here. They will lead competitive analysis and commission qual/ quant research to inform pricing decisions. That said, from what I observed, when you zoom into the spe......Read More
2152 Views
2 Answers
Marc Abraham
Marc Abraham
Intercom Senior Group Product ManagerJune 22
I work at Intercom where Product Managers where closely with Product Marketing Manager ('PMM'). The four main areas that our PMMs cover are: * Customer and marketing insight - Like PMs, our PMMs want to be as close to the customer and the market as possible. PMMs represent the voice of the......Read More
1632 Views
2 Answers
Abhiroop Basu
Abhiroop Basu
Square Product ManagerMarch 2
PMs should always lead voice of the customer (VoC) programs While PMMs need to have their ear close to the ground when it comes to customer feedback, it's ultimately the PM who will use the feedback to make product decisions. Additionally, PMs should never be in a situation where product feedbac......Read More
1188 Views
3 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
* It’s a good idea to try internal transfer if you want to transition from PMM to PM, or vice versa. Learning the craft of a new discipline is not easy. You are more likely to set yourself up for success if you minimize other variables like new company, new product, new team. * Anchor ......Read More
1486 Views
1 Answer
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repeat usage ("stickiness" or "MAUs/DAUs"). PMM's KPIs are about clarity & effectiveness of messaging and positioning, which you can......Read More
973 Views
1 Answer
Julian Dunn
Julian Dunn
GitHub Senior Director of Product ManagementJuly 13
As a PMM, I was always conducting my own wide-ranging research about competitors and market dynamics (competitive and market intelligence) and providing this to PM. This included reading a lot of analyst reports, both about our category and adjacent categories, meeting with industry analysts to c......Read More
1108 Views
3 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 2
Ha, organizational design questions are always the fun ones. :) These types of questions don’t have a right or wrong answer. Each design will have its pros and cons and it’s all about what you are trying to optimize. When I started in product marketing at Square, we reported into marketing. Abo......Read More
1688 Views
2 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
Good question. I view product management and product marketing as close partners since we co-own the strategy and business outcome. Cannot say I have best practices, rather some guiding principles of how I would like to see us work together. 1. Involve each other early. I hate the model where t......Read More
1524 Views
2 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadFebruary 1
From the very beginning and throughout the development process. This is very much related to the previous question. I will try to bring to life how the process works on the Square teams. * For any new feature development, we hold a kickoff/ problem alignment with PM, PMM, Design, Eng and Da......Read More
1266 Views
2 Answers
Abhiroop Basu
Abhiroop Basu
Square Product ManagerMarch 2
Both roles are quite tough to get into without experience, but PM is marginally easier. 1. Companies will typically have more PMs than PMMs. The PMM to PM ratio is roughly 1:4. Even if the company prioritizes PMM roles, it's rare that the ratio will get higher than 1:2. 2. There are fe......Read More
1383 Views