How do folks effectively communicate new releases (big or small) so customers are aware that we have potentially solved a problem or frustration?
Platform Product ManagementEnterprise Product ManagementProduct OperationsAI Product ManagementProduct StrategyProduct Vision
4 Answers
PayPal Senior Director of Product Management AI Platform • 4mo
Your message should lead with the outcome, not we shipped a thing.Problem-first messaging: "You told us [X] was painful. Here's what we built." Anchor every release to cu...
1508 Views
Flexera Chief Product Officer | Formerly Rackspace, Dell • 2mo
This is frankly a question I struggle with all the time. We tend to believe customers spend all their time thinking about us. They don't. What we've done is focused on a ...
1137 Views
Barracuda Networks Sr. Director, Product Management • 1mo
Effective teams communicate releases by focusing on problems solved—not features shipped.As Marty Cagan emphasizes, customers don’t care that something shipped; they care...
477 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 4mo
• Use various communication methods: in-product nudges, tooltips, release notes, email digests, demo videos and short “before/after” demos.• Tie every announcement to a s...
1644 Views