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How do folks effectively communicate new releases (big or small) so customers are aware that we have potentially solved a problem or frustration?

Jarred Keneally
PayPal Senior Director of Product Management AI Platform4mo
Your message should lead with the outcome, not we shipped a thing.Problem-first messaging: "You told us [X] was painful. Here's what we built." Anchor every release to cu...
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1508 Views
Becky Trevino
Flexera Chief Product Officer | Formerly Rackspace, Dell2mo
This is frankly a question I struggle with all the time. We tend to believe customers spend all their time thinking about us. They don't. What we've done is focused on a ...
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1137 Views
Sheila Hara
Barracuda Networks Sr. Director, Product Management1mo
Effective teams communicate releases by focusing on problems solved—not features shipped.As Marty Cagan emphasizes, customers don’t care that something shipped; they care...
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477 Views
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon4mo
• Use various communication methods: in-product nudges, tooltips, release notes, email digests, demo videos and short “before/after” demos.• Tie every announcement to a s...
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1644 Views