Sharebird
Sign Up / Sign In

How do you deal with uncertainty and ambiguity when running experiments?

Answer
2 Answers
Product Experimentation
  1. Bruno Gobbis
    Bruno Gobbis

    Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 6mo

    I love this subject! Start from a mindset shift: experiments are not about proving ideas right, they’re about reducing the most critical unknowns, fast and safely. Be honest about your knowledge regarding some challenge or opportunity. Don't think of the experiments as isolated; instead, combine them so you can better understand your customer - each experiment should yield new insights that help you improve your product/journey. Name the uncertainty your experiment must resolve (example: “Do new ...Read More

    404 Views
  2. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 9mo

    Uncertainty and ambiguity are the whole point of experimentation — if the outcome were certain, we wouldn’t need to test. I coach my team to handle this in three ways: Define what we do know. Even in ambiguous spaces, we usually have assumptions or customer signals. Writing those down makes the unknowns clearer. Run smaller bets first. We don’t try to boil the ocean. Prototypes, fake-door tests, or concierge MVPs let us learn cheaply before scaling. Reframe success. In uncertainty, a “failed” ex ...Read More

    409 Views

Related Ask Me Anything Sessions

Deepti Pradeep

Adobe Senior Director of Product Management & Growth (Creative Cloud), Deepti Pradeep on Product Experimentation

August 6 @ 10:00AM PT

Register
Bruno Gobbis

Superhuman Director, Product Growth, Bruno Gobbis on Product Experimentation

December 11, 2025 @ 9:00AM PT

View Answers
Sheila Hara

Barracuda Sr. Director, Product Management, Sheila Hara on Product Experimentation

September 17, 2025 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Management Mentors