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How do you deal with uncertainty and ambiguity when running experiments?

Bruno Gobbis
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch4mo
I love this subject! Start from a mindset shift: experiments are not about proving ideas right, they’re about reducing the most critical unknowns, fast and safely. Be hon...
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Sheila Hara
Barracuda Networks Sr. Director, Product Management7mo
Uncertainty and ambiguity are the whole point of experimentation — if the outcome were certain, we wouldn’t need to test.I coach my team to handle this in three ways:Defi...
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