Barracuda Networks Sr. Director, Product Management • 1y
Building a successful outbound product management function requires more than aligning with sales or writing flawless messaging—it demands strategy, integration, and focus on outcomes Treating Outbound PM as “Sales Support” Instead of Strategic PartnersOutbound PM isn’t just about decks and demos. When companies position them as mere sales enablers, they miss the chance to leverage strategic market insights that can shape product direction. As Marty Cagan emphasizes, “Strong product teams don’t ...Read More
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