How do you collaborate with sales and marketing teams to ensure alignment in outbound strategies?
1 Answer
Barracuda Networks Sr. Director, Product Management • October 24
I ensure alignment by holding regular syncs with sales, marketing, and product marketing, sharing product roadmaps, and gathering feedback on messaging and competitive positioning. We co-develop enablement materials like playbooks, battle cards, and launch plans, ensuring campaigns are tightly aligned with product goals. Clear communication channels and continuous feedback loops keep everyone focused on shared objectives and market success.
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