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What roles do your engineering and design teams play in product innovation?

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  1. Pavan Kumar
    Pavan Kumar

    Gainsight Director, Product Management | Formerly Cisco • 2mo

    Engineering and design are not execution functions in innovation - they are co-creators who shape the idea, not just build it. Design: problem framing and desirability Brings clarity to ambiguous problem spaces through user research and journey mapping Rapidly prototypes concepts to test usability and value before any build Helps simplify and sharpen the core value proposition Engineering: feasibility and scalability Validates what is technically possible and at what cost/speed Identifies constr ...Read More

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