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What techniques do you employ to identify new market opportunities for existing products?

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  1. Sheila Hara
    Sheila Hara

    Barracuda Networks Sr. Director, Product Management • 1y

    Continuously monitoring trends and running pilots, businesses can uncover adjacent markets and evolving needs, ensuring their products stay relevant and competitive. Real-world examples show how companies like Netflix, Microsoft, Tesla, and Spotify have successfully identified new market opportunities through customer feedback, competitive insights, frontline collaboration, and analytics. Analyzing Customer Feedback and Support Tickets Example: Netflix’s Expansion into Original ContentNetflix id ...Read More

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