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How do you do customer discovery, and what is the hardest thing for you about it?

How do you go about figuring out what the most impactful problems are for you to solve for your customers? How do you validate that they are really problems and how many users have those problems?

James Heimbuck

ATG Group Product Manager | Formerly Doppler, GitLab, Twilio/SendGrid • 1y

Talk to customers, talk to customers and talk to customers!! Any time you have a chance to talk to a customer or a potential customer take it! I find that mixing qualita...

1,236 Views

How do you balance prioritizing current customer needs vs where technology is going with AI?

Bryan Dunn

Nextiva Head of Product, Developer Ecosystem | Formerly VP Product at Localytics, Crayon, Redox, CoreStory • 1y

I think this question is fundamentally flawed. A strong PM will work to discover customer needs and determined how best to meet them, not take verbatim feature requests.G...

3,127 Views

Where do ideas for new features come from? How do you decide which ones to build?

Abhiroop Basu

Square Product Lead, Payments • 2y

One thing I've never had an issue on is coming up with features for a product. If you're ever bereft of ideas, simply go and speak to a customer and they'll provide a doz...

3,070 Views

How do you measure the success of your experiments when you're at an early stage company and there may not be enough quantitative data?

Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 7mo

That's a different (and more challenging) situation! And you could also face this, especially when experimenting on a journey where you don't have many users passing by, ...

395 Views

How do you help your CEO view experiment failures as progress?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

I remind my CEO that experiments aren’t about being right, they’re about reducing risk. If a test disproves our idea early, that’s a win — because we didn’t waste six mon...

388 Views

How do you build a culture of experimentation and failure within your team?

Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 7mo

I focus on building it by making learning safer and more valuable than being “right.” That means people are rewarded for running good bets and sharing honest results, not...

411 Views

How do you deal with uncertainty and ambiguity when running experiments?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

Uncertainty and ambiguity are the whole point of experimentation — if the outcome were certain, we wouldn’t need to test.I coach my team to handle this in three ways:Defi...

410 Views

What are some of the new tools and technologies that you're using for product experimentation?

Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 7mo

Good question! In the last few years, a big wave of new tools has transformed how we can approach product experimentation. Today, you can find great solutions that cover ...

391 Views

What are some of the trends you're seeing in product experimentation?

Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 7mo

I believe the era of "growth hacking" (one-off tricks to spike numbers) is dead (or dying). The current trend is Systematization. Teams are moving toward building "perman...

426 Views

How do you measure the long-term impact of your experiments?

Bruno Gobbis

Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 7mo

I don't like the idea that an experiment is successful just because it "lifted conversions" by 5% today or during some weeks. Long-term impact should be measured using re...

1,045 Views

How do you decide who to include in user interviews e.g., eng, design, marketing? It's an expensive use of team time but potentially really valuable. However, it's hard to know some times which user interviews will be richest too. Yet, playing a clip back is not the same as hearing and discovering an insight in real-time together.

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...

428 Views

What's your strategy for conducting user interviews at different stages of the product lifecycle?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

I do not think there’s a fixed pattern where you only do interviews at the start or just at the end. It is never either-or. You always need to stay connected to your user...

595 Views

How do you communicate user interview findings effectively to stakeholders and team members?

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

Communicating user interview findings effectively is about balancing clarity with transparency. A strong approach is to synthesize the raw input into clear themes, key pa...

386 Views

What tools or software do you prefer for conducting and analyzing user interviews?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

Google Appointment SchedulerGoogle’s appointment scheduler is great for letting users sign up for interviews. It integrates directly with my calendar and automatically pr...

595 Views

How do you structure your user interview questions to gather the most valuable insights?

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

When structuring user interviews, I like to start by setting the stage - sharing the agenda, introducing myself, and explaining the purpose of the interview. I’ll also ga...

449 Views

What techniques do you use to dig deeper into user responses during interviews?

Suzie Prince

Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 8mo

To get more details, there are several techniques I use:Stay quiet. Silence often encourages people to fill the gap with more insight.Nod and make small positive sounds t...

1,001 Views

How do you ensure consistency across multiple interviewers in a user research project?

Aaron Bloom

Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 9mo

Consistency across interviewers is key to collecting feedback that can be compared fairly across participants. The best way to achieve this is by creating a discussion gu...

378 Views

How does your product growth team and core product team collaborate on product roadmap?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

I’ve seen two models work, and both can be effective depending on company stage and culture.In some orgs, growth and core product are separate teams. Growth focuses on ac...

409 Views

How do you balance the need to experiment with the need to ship features quickly?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

This is a tricky question, because experimentation and shipping can feel at odds — and it really comes down to ruthless prioritization.It’s always a tension — teams want ...

392 Views

What are some of the most successful product experiments you've run, and how did you decide to experiment on that?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

I’ve had the privilege of running experiments across very different industries, and each one has taught me something new.One of the most successful was what’s now Endicia...

429 Views

How do you communicate the results of your experiments to stakeholders?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

I set the expectation that experiment results aren’t just numbers on a slide — they’re a story about customer behavior and business impact.Structured Readouts – My team p...

383 Views

How do you prioritize which experiments to run?

Sheila Hara

Barracuda Sr. Director, Product Management • 10mo

For me, prioritization is about clarity on business impact, not just curiosity.Strategic Fit – I expect my team to propose experiments that tie back to our biggest produc...

404 Views

What is your process for designing and running experiments?

Julian Dunn

Chainguard Senior Director of Product Management • 10mo

There is no one-size-fits-all process for experimentation; I tend to think of experimentation as a mindset rather than a rigid, dogmatic process that needs to be designed...

433 Views

What are some of the biggest lessons you learned on running product experiments that are not intuitive?

Julian Dunn

Chainguard Senior Director of Product Management • 10mo

Bear in mind that I am answering questions about product experimentation as a PM on B2B SaaS products who is not chiefly concerned with "growth product". In my world, som...

486 Views

How do you incorporate user interview findings into your product roadmap?

Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

Here are some ways you can include the findings on to the roadmap:Organize Findings into ThemesGroup findings into categories such as:User pain points: Challenges or frus...

1,571 Views

How do you handle conflicting user feedback obtained from interviews?

Neil Kulkarni

Cisco Director of Product Management • 1y

The key to handling conflicting user feedback is identifying the likely cause for those. Here are a few possibilities:The question isn't framed quite right or is too vagu...

914 Views

What are some common pitfalls you've encountered in user interviews and how do you avoid them?

Neil Kulkarni

Cisco Director of Product Management • 1y

One of the most common pitfalls encountered in user interviews is "leading the user" to a response. Avoiding this takes some skill and practice on how the questions are f...

941 Views

How do you handle difficult or unresponsive participants during user interviews?

Jacqueline Porter

IBM Product Management • 1y

The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I ty...

460 Views

How do you measure the success or impact of your user interview process?

Jacqueline Porter

IBM Product Management • 1y

User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. ...

477 Views

What's an example of a customer interview you did that had an impact on your roadmap or GTM strategy?

Can you share a story about a specific interview (anonymizing the details) what did you ask? what did the user/customer say? how did you end up using that info?

Jacqueline Porter

IBM Product Management • 1y

I follow the practice of using canvases to build new products. As a result, my roadmap has to have validated product solutions with customer feedback and insights attache...

518 Views

How do you balance qualitative data from user interviews with quantitative data?

Paresh Vakhariya

Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y

Here's some thoughts on how to strike the balance between qual and quant:Qualitative Data:Provides in-depth insights into why users behave a certain way.Useful for uncove...

883 Views

How do you make sure you're listening to your customers?

Neel Joshi

Google Group Product Manager, Google Assistant • 3y

Be your customer as much as you can. Try everything you make multiple times in different scenarios. There's a reason companies like Starbucks and DoorDash have programs i...

4,949 Views

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