User Insights

Where do ideas for new features come from? How do you decide which ones to build?

3 Answers

Brandon Green

Buffer Staff Product Manager • August 16

Everywhere! Users themselves, colleagues, market research, competitors, randomly in the shower. Generally, I like to consider each idea seriously and work through a few questions to help decide if they are worth building: 1. What, fundamentally is the problem this idea is meant to solve? How wo......Read More

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How do you make sure you're listening to your customers?

1 Answer

Neel Joshi

Google Group Product Manager, Google Assistant • August 31

Be your customer as much as you can. Try everything you make multiple times in different scenarios. There's a reason companies like Starbucks and DoorDash have programs in place that put their corp staff on the ground - it opens your eyes to things that you might not have otherwise spotted. I'......Read More

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