Product Management
User Insights
User Insights
How do you do customer discovery, and what is the hardest thing for you about it?
How do you go about figuring out what the most impactful problems are for you to solve for your customers? How do you validate that they are really problems and how many users have those problems?
Gainsight Director, Product Management | Formerly Cisco • 1mo
Customer discovery, for me, is about separating what customers say from what actually drives behavior, friction, and willingness to change. The goal is not just to collec...
366 Views
Balancing current customer needs with the ever-evolving landscape of AI and technology is a critical facet of effective product management. To achieve this delicate balan...
781 Views
Splunk Director of Product Management • 3y
Ideas can come from many places. They include customer feedback calls, customer troubleshooting sessions, customer submitted ideas (at Splunk, we have an idea submission ...
6033 Views
Chainguard Senior Director of Product Management • 8mo
A CPO I worked for once told me that qualitative data is still data. (And this person had previously worked for Amazon, a notoriously quantitative data-driven company!)Ri...
383 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 5mo
Think of your CEO as your most important “stakeholder" and one of your partners in the learning process. The job is to translate failed tests from “we missed the number” ...
411 Views
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Deepti Pradeep
Adobe Senior Director of Product Management & Growth (Creative Cloud)
Barracuda Sr. Director, Product Management • 8mo
For me, building a culture of experimentation starts with mindset. Marty Cagan often says that “the best teams don’t just build features, they solve problems.” I use that...
411 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 5mo
I love this subject! Start from a mindset shift: experiments are not about proving ideas right, they’re about reducing the most critical unknowns, fast and safely. Be hon...
403 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 5mo
Good question! In the last few years, a big wave of new tools has transformed how we can approach product experimentation. Today, you can find great solutions that cover ...
390 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 5mo
I believe the era of "growth hacking" (one-off tricks to spike numbers) is dead (or dying). The current trend is Systematization. Teams are moving toward building "perman...
424 Views
Nuvemshop Director, Product Growth | Formerly Superhuman, RD Station, IBM, Bosch • 5mo
I don't like the idea that an experiment is successful just because it "lifted conversions" by 5% today or during some weeks. Long-term impact should be measured using re...
1042 Views
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 7mo
Before deciding who should attend user interviews, it’s important to involve all key stakeholders (e.g. engineering, design, marketing, product) in the planning process. ...
426 Views
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 7mo
User interviews can provide valuable insights at any stage of the product lifecycle, but they’re also a time-intensive investment for both the team and the customer. To g...
414 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.Ideally, it would be great to invite engineering and desi...
882 Views
IBM Product Management • 1y
I have used all sorts of tools and have found that Dovetail is a nice product for taking notes, storing video calls and transcriptions, and tagging insights and takeaways...
411 Views
Bluevine Senior Director of Product Management | Formerly Xero, Practice Fusion • 7mo
When structuring user interviews, I like to start by setting the stage - sharing the agenda, introducing myself, and explaining the purpose of the interview. I’ll also ga...
448 Views
Product Leader - Ex-Atlassian, Ex-ThoughtWorks • 6mo
To get more details, there are several techniques I use:Stay quiet. Silence often encourages people to fill the gap with more insight.Nod and make small positive sounds t...
996 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
Here are some tips:A simple yet comprehensive User Research plan that aligns all interviewers with the project’s objectives.Provide context about the product, target audi...
880 Views
Barracuda Sr. Director, Product Management • 8mo
I’ve seen two models work, and both can be effective depending on company stage and culture.In some orgs, growth and core product are separate teams. Growth focuses on ac...
408 Views
Barracuda Sr. Director, Product Management • 8mo
This is a tricky question, because experimentation and shipping can feel at odds — and it really comes down to ruthless prioritization.It’s always a tension — teams want ...
392 Views
Barracuda Sr. Director, Product Management • 8mo
I’ve had the privilege of running experiments across very different industries, and each one has taught me something new.One of the most successful was what’s now Endicia...
429 Views
Chainguard Senior Director of Product Management • 8mo
Less important than the format of communications is the content of communicating results to stakeholders. The following advice applies no matter whether the experiment is...
380 Views
Barracuda Sr. Director, Product Management • 8mo
For me, prioritization is about clarity on business impact, not just curiosity.Strategic Fit – I expect my team to propose experiments that tie back to our biggest produc...
403 Views
Barracuda Sr. Director, Product Management • 8mo
As a leader, my process for experimentation is really about setting clear expectations for my team and creating the right environment for good decisions.Framing the Exper...
406 Views
Chainguard Senior Director of Product Management • 8mo
Bear in mind that I am answering questions about product experimentation as a PM on B2B SaaS products who is not chiefly concerned with "growth product". In my world, som...
469 Views
Cisco Director of Product Management • 1y
Sometimes small tweaks can make a big impact - using user interview findings to help identify areas of fine tuning to create the "Aha" effect for the user could be one of...
1552 Views
IBM Product Management • 1y
In qualitative research, there's this practice of converging, mapping, coding, and providing themes of your research participants' narratives or transcriptions. In that c...
452 Views
Cisco Director of Product Management • 1y
One of the most common pitfalls encountered in user interviews is "leading the user" to a response. Avoiding this takes some skill and practice on how the questions are f...
939 Views
IBM Product Management • 1y
The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I ty...
457 Views
IBM Product Management • 1y
User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. ...
472 Views
What's an example of a customer interview you did that had an impact on your roadmap or GTM strategy?
Can you share a story about a specific interview (anonymizing the details) what did you ask? what did the user/customer say? how did you end up using that info?
IBM Product Management • 1y
I follow the practice of using canvases to build new products. As a result, my roadmap has to have validated product solutions with customer feedback and insights attache...
514 Views
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
Here's some thoughts on how to strike the balance between qual and quant:Qualitative Data:Provides in-depth insights into why users behave a certain way.Useful for uncove...
883 Views
Google Group Product Manager, Google Assistant • 3y
Be your customer as much as you can. Try everything you make multiple times in different scenarios. There's a reason companies like Starbucks and DoorDash have programs i...
4928 Views