How do you communicate user interview findings effectively to stakeholders and team members?

I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.

Ideally, it would be great to invite engineering and design partners to customer interviews but it is not always possible.

• Storytelling and narrative are the big part of any customer interview findings

• Using appropriate slides, wiki pages, etc. truly helps stakeholders grasp complex topics. Condense findings for quick and easy consumption.

• Key customer quotes and videos is another way to get them develop the same level of empathy. Include user quotes to humanize findings and provide authenticity.

• Ideally, all findings in priority order will help stakeholders.

• Bringing in metrics impact (how big) of the findings will provide an additional dimension.

• Conducting workshops on the findings and determining solutions and next steps would make it even more effective.

• Clear concise findings in an easy-to-retrieve portal (e.g. Jira or Confluence) will make it easy to find anytime stakeholders need it.

My favorite way to distribute findings is with a short deck, and an appendix linking the research projects. I also really enjoy recording a brief overview to incorporate multimodal distribution. I have seen some traction on very strategic research hosting an AMA.

Lastly, creating a list of actions that need to be taken is critical to make the insights from the research study something that can be implemented.