How do you communicate user interview findings effectively to stakeholders and team members?
I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.
Ideally, it would be great to invite engineering and design partners to customer interviews but it is not always possible.
Storytelling and narrative are the big part of any customer interview findings
Using appropriate slides, wiki pages, etc. truly helps stakeholders grasp complex topics. Condense findings for quick and easy consumption.
Key customer quotes and videos is another way to get them develop the same level of empathy. Include user quotes to humanize findings and provide authenticity.
Ideally, all findings in priority order will help stakeholders.
Bringing in metrics impact (how big) of the findings will provide an additional dimension.
Conducting workshops on the findings and determining solutions and next steps would make it even more effective.
Clear concise findings in an easy-to-retrieve portal (e.g. Jira or Confluence) will make it easy to find anytime stakeholders need it.