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How do you communicate user interview findings effectively to stakeholders and team members?

Paresh Vakhariya
Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, VerizonDecember 12

I was a UX designer and researcher before I became a PM. Here are some best practices I will certainly recommend.

Ideally, it would be great to invite engineering and design partners to customer interviews but it is not always possible.

  • Storytelling and narrative are the big part of any customer interview findings

  • Using appropriate slides, wiki pages, etc. truly helps stakeholders grasp complex topics. Condense findings for quick and easy consumption.

  • Key customer quotes and videos is another way to get them develop the same level of empathy. Include user quotes to humanize findings and provide authenticity.

  • Ideally, all findings in priority order will help stakeholders.

  • Bringing in metrics impact (how big) of the findings will provide an additional dimension.

  • Conducting workshops on the findings and determining solutions and next steps would make it even more effective.

  • Clear concise findings in an easy-to-retrieve portal (e.g. Jira or Confluence) will make it easy to find anytime stakeholders need it.

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