IBM Product Management • 1y
The most essential part of really uncovering a diverse set of insights is to incorporate difficult participants. When we look at how to engage difficult participants I typically do the following: re-asking questions in different ways, repeating back how you understand them and if any details are missing, ask them if they have any context on the problem they want to share or if they are not informed enough to be in the study, and then remind them that an incentive that is provided for this study ...Read More
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