Atlassian Director of Product Management (Confluence) | Formerly PayPal, eBay, Intel, Verizon • 1y
Here's some thoughts on how to strike the balance between qual and quant: Qualitative Data: Provides in-depth insights into why users behave a certain way. Useful for uncovering motivations, pain points, and unmet needs. Quantitative Data: Offers measurable trends and patterns in what users are doing. Useful for validating findings and understanding scope or scale. Here are some thoughts: Have a clear research objective and plan (identify the questions and the type of data you need) Start with s ...Read More
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