IBM Product Management • 1y
In qualitative research, there's this practice of converging, mapping, coding, and providing themes of your research participants' narratives or transcriptions. In that convergence exercise, you are aggregating these insights for high-signal findings and themes. As a result, there's typically going to be enough critical mass in a particular area for you to create a theme or a particular insight. If you're finding that you're getting a lot of conflicting information or you're not able to establis ...Read More
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