How do you measure the success or impact of your user interview process?
1 Answer
GitLab Director of Product Management • January 30
User interviews should provide a faster time to adoption, in that features should be increasing in Weekly active users or monthly active users upon product availability. User interviews should be used to feed priorities and weight of investments. Measuring adoption is a great way to show how effective your research is.
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How do you ensure consistency across multiple interviewers in a user research project?How do you balance qualitative data from user interviews with quantitative data?How do you communicate user interview findings effectively to stakeholders and team members?How do you incorporate user interview findings into your product roadmap?What's an example of a customer interview you did that had an impact on your roadmap or GTM strategy? What are some common pitfalls you've encountered in user interviews and how do you avoid them?