Sharebird

As AI becomes table stakes across most B2B software categories, how do you build positioning that makes your AI capabilities credible and differentiated rather than adding to the noise?

Answer
1 Answers
  1. Nicole Smayling
    Nicole Smayling

    Salesforce Product Marketing Director | AI, Data & Apps Portfolio • Tue

    Living near San Francisco, it's hard to find a billboard on my commute right now that isn't focused on agentic AI. Some will even make you cringe, like the one that says "Stop Hiring Humans." There are so many overclaims now that there's a term for it, "agent washing," and the SEC, DOJ, and FTC are actively evaluating whether companies' AI claims hold up. Buyers have felt this too. I interviewed Rebecca Wettemann last year and she calls it moving from FOMO to FOMU, fear of missing out to fear of ...Read More

    1,413 Views

Related Ask Me Anything Sessions

Top Product Marketing Mentors