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How do you keep your messages evergreen for B2B customers in a space where rules and regulations for how AI can be used seem to be changing all the time?

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1 Answers
  1. Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 10mo

    I really like this question because things are moving/changing SO fast with AI. I recommend having (at least) 2 separate, yet cross-linked, places where you talk about AI. Ideally on your public website, but also in sales materials. AI benefits & capabilities Audience: This content is meant for users What to focus on: how your AI capabilities will help them do their jobs better/faster; how AI differentiates your product vs others in the market Example: SurveyMonkey AI feature page: https://w ...Read More

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