How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?
3 Answers
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y
We need to distinguish between what goes into the roadmap [1] and how it is communicated outwards [2]. For [1] establish PMM as a core stakeholder in the product planning...
1735 Views
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
With product marketing you can't say it enough - your best friend has to be your product management partner. Make sure you are setting up consistent one on ones and bring...
586 Views
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Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
Keep showcasing your technical/non-technical expertise, market understanding, and value as a cross-functional collaborator to build credibility and rapport. Here are some...
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Related Questions
What are the main channels product marketing can use to influence roadmap?How do you get your product team to involve product marketing early enough in the strategy and product planning phases?How do you track and demonstrate how product marketing has influenced the roadmap?What are the things we SHOULD NOT do if we want to influence the roadmap?What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?In what ways can Product Marketing share the roadmap externally?