What, ideally, should product marketing's role be in developing the roadmap for a SaaS company?
5 Answers
Nextdoor Ex-Head of Product Marketing • 4y
Product Marketing should closely partner with product and other cross functional teams (Eng, Finance, etc.) to inform and develop the product roadmap, including: Insigh...
1311 Views
Microsoft Director of Product Marketing, Microsoft 365 Security • 4y
A successful product roadmap is one that is developed in partnership between engineering and product marketing. This allows you to both identify the trends/opportunities ...
1349 Views
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Diageo Head of Tequila Portfolio • 1y
Ideally, product marketing should be the bridge between the product team and the market. We're the ones who really understand what customers want, what the competition's ...
1992 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
IMO PM creates products and PMM maps the product to the user. So I think the ideal role for PMM in shaping roadmap is to thoughtfully validate and critique the roadmap th...
563 Views
Chameleon Co-founder & CEO • 6y
This question is already answered here, so check that out: https://sharebird.com/what-do-you-think-the-ideal-role-of-a-product-marketing-manager-should-be-in-roadmap-plan...
846 Views
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What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?Can you share advice for the first product marketer at a company for influencing the product roadmap?What recommendations do you have for influencing the roadmap early?What are the main channels product marketing can use to influence roadmap?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?