Do you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field?
Advice and foresight
4 Answers
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 4y
I'd say there are 3 things to keep in mind as a new PMM: 1. Go easy on yourself and prioritize the things that will have the biggest impact. Product Marketers are centra...
1587 Views
Headway Staff Product Marketing Manager • 3y
Time spent understanding the customer is not time wasted. Period. A lot folks tend to look at marketing as the “front page news” of flashy executions and campaigns that ...
377 Views
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Flexera Chief Product Officer | Formerly Rackspace, Dell • 3y
When I started in Product Marketing there were very few resources - like Sharebird - where you could learn the fundamentals of Product Marketing. At that time, there was ...
332 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The analogy I like to use for folks new to Product Marketing is that it's like archery on horseback. The role requires two very different skills sets that are hard enough...
475 Views
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From your career, what are some of the learnings and recommendations that you can share for aspiring product marketing leaders to transition from executing on a limited scope to leading the function for a business unit?How would you recommend someone get into product marketing? I work with a lot of students in PR/Comm/Journalism, and want them to expand their thinking. In making the transition from a traditional marketing role, into one of product marketing, what would you recommend as a key focus for learning?If you don't yet have a sophisticated product marketing function at your company just yet, what types of goals/key results should your PMM be held do?