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Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org?

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2 Answers
Product Marketing vs Product Management
  1. Stacie Colendich
    Stacie Colendich

    Epic Games Senior Director of Marketing • 2mo

    I've led product marketing teams that sit in product management, in marketing, in sales / BD. I think the main difference is which team you work the most closely with. For example, if structured into product, you tend to spend a lot more time on the features and functionality with PMs, and you have to push yourself to be an outside-in, customer-first thinker. Ultimately, product marketing is really a cross-functional role, and you have to work across all parts of the business to be successful. F ...Read More

    505 Views
  2. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2mo

    I'm a firm believer that, as a GTM function, product marketing should sit in marketing, whereas Product Management sits with Product/Product Development. While PMM needs a strong partnership with PM and, in particular, get valuable inputs around core product positioning from PM, PMM's #1 stakeholder should always be sales. The core contributions from PMM, including providing guidance around "we need to reach this audience with this message to get them to do these things" should be in the service ...Read More

    519 Views

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