Doing a little Product Marketing org research (specifically for digital platforms) - in your world, does the Product Marketing function sit in the same group as Product Management, or elsewhere in the org?
Intercom Product Marketing Lead, Platform, Sonia Moaieryon Product Marketing vs Product Management
October 18 @ 10:00AM PST
Affirm Director of Consumer Marketing, Hannah Hugheson Product Marketing vs Product Management
August 31 @ 9:00AM PST
Gong Director, Product Marketing, Victoria Chernovaon Product Marketing vs Product Management
June 9 @ 10:00AM PST
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Stephanie Kelman
Shopify Senior Product Marketing Lead
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Related Questions
Gathering customer feedback - who is the owner of this in your org? are they different in the different stages? Design partners, Beta testers, when fully released? How do you get product management to focus more on customer problems and solving them, and less on shipping features that customers don't need?What does Product Management have to provide in their Project Briefs in order for Product Marketing to be successful? Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)Who owns pricing - product management or product marketing? If product management, then what is product marketing's role?As a product marketer, how do you know if you're personally a better fit to be a product manager?