Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 9mo
This is a great question to think about depending on the stage of maturity of your company and the stage of maturity of your product offering. In a scaled and mature product offering and sales organization, you may be able to draw the line here: PMM has defined the new product, we've messaged and positioned it, we've built all the launch assets, and we've completed the enablement activities. Now, PMM can monitor the results of the launch and intervene where needed. But that's not the reality for ...Read More
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