How to educate the company of the importance of a structured product launch?
As a worker for a new ventures team in a Wellness Tech unicorn, I have to juggle the necessity to be fast and testing with a good and structured approach and pitch. Sometimes the sales team goes over my head and starts selling without proper alignment.
Atlassian Head of Cross-Portfolio Product Marketing | Formerly Optimizely • 8mo
If your sales team is pitching ahead of a product being launched, there's a very good chance they'll create a not ideal customer experience by overselling. However, it's ...
7099 Views
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 2mo
Having product launches follow a set process is hugely beneficial for any team, especially a rapidly scaling one that is likely launching often. I like to start with what...
1537 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 19
Shana and Lara have covered the operational side well. I'd add the angle of how to make the business case internally when your company is in fast-growth mode and process ...
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Related Questions
What are the foundational steps to develop a repeatable and scalable launch discipline?How do you tier launches not just for products, but features, modules, enhancements? How do you create your product launch strategy?What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?Can you share some good examples of end-to-end execution for a product launch?What is the end to end process you follow for an internal launch of the product? What documents / collateral would you advise for a) training internal stakeholders b) getting them excited about the launch?