AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1mo
The question I start with is pretty simple: does this require knowledge or practice? Product overview, messaging basics, competitive context, that stuff goes async. Reps can work through it on their own time and come back to it later. Live time is expensive and most teams waste it covering information when they should be using it for things that actually need a human in the room. Getting reps to a place where they actually believe the story they are telling. But it needs to be sequenced correctl ...Read More
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