Adobe Head of GTM Strategy, APAC & Japan • 2y
All too often! haha Most of the time I find it best to combine quantitative data (i.e market data) with a healthy dose of qualitative data to ensure you have balance. Gut instinct and anecdotal feedback can still be valuable when it comes to inputs. Ultimately you want to test test test! It's hard to argue with results and once your messaging starts to deliver..leadership tends to come onside pretty quickly!
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