How are you using AI to conduct market research?
4 Answers
I recommend trying Google's Notebook LM, which allows you to input multiple diverse sources for comprehensive research analysis.With Notebook LM, you can give it up to 30...
402 Views
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 11mo
We use AI to accelerate research processes and extract deeper insights from our existing data.AI tools like ChatGPT and Claude help us quickly research competitive inform...
392 Views
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Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 11mo
We follow a philosophy of doing what we're good at and relying on experts for what they're good at, including AI-powered market research.Instead of building AI-based mark...
379 Views
Airtable Senior Director, Product Marketing • 11mo
You should start with one of the LLMs when thinking about research, as it's a great use case for AI, but understand its limitations.I use AI for market research every sin...
400 Views
Related Questions
How is AI influencing Market Research? I'm curious to know what your process is today to size the opportunity per product? What data do you leverage? What are the tools that you use? How have you used market research to evolve your go-to-market strategy?Can you walk through the process you use to gather feedback from the market (both industry and clients), identify the top points, and share that with stakeholders?What are the best use cases of AI in market research, and what limitations have you run into?How important is market research in a product launch, and what methods do you find most effective?