Sharebird
Sign Up / Sign In

I'm curious to know what your process is today to size the opportunity per product? What data do you leverage? What are the tools that you use?

Answer
2 Answers
Market Research Product Marketing Tools AI and Product Marketing
  1. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 1y

    In sticking with the theme of this AMA being focused on AI, this is where I use Deep Research. Deep Research is an amazing way to supercharge your desk research. The key is to guide your chosen AI tool into a structured workflow: Market & Customer Discovery: Use Deep Research to analyze market trends, profile competitors, and generate detailed customer personas based on online conversations and data. Prompt it with questions like, "Analyze the key drivers and challenges for the [your industr ...Read More

    1,171 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Vishal's approach with Deep Research is a smart starting point, and I use it too. What I'd add is the layer underneath it that determines whether your TAM/SAM model is actually useful or just numerically impressive. The common failure mode in opportunity sizing is producing a number that's big enough to justify the investment but too vague to drive prioritization decisions. Your CMO sees $4.2 billion TAM and feels good. Your product team has no idea which segment to pursue first. Those are diffe ...Read More

    176 Views

Upcoming Event

Crafting Go-To-Market (GTM) Strategy

Crafting Go-To-Market (GTM) Strategy

Start in …

Register

Related Ask Me Anything Sessions

Nicole Smayling

Salesforce Product Marketing Director | AI, Data & Apps Portfolio, Nicole Smayling on AI and Product Marketing

July 7 @ 10:00AM PT

Register
Lara McCaskill

Atlassian Head of Portfolio PMM, Lara McCaskill on AI and Product Marketing

July 1 @ 10:00AM PT

View Answers
Abid Chaudhry

ServiceNow Director, Product Marketing - Employee Experience & HRSD, Abid Chaudhry on AI and Product Marketing

June 18 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors