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What are the best use cases of AI in market research, and what limitations have you run into?

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1 Answers
  1. Alex Rodrigues
    Alex Rodrigues

    Superhuman Head of Marketing & Growth | Formerly Google, Plaid, early Venmo • 1y

    AI has become one of our go-to collaborators for research — not because it replaces our instincts, but because it accelerates the work and surfaces insights faster. Here's how we use it, and where it still needs a human touch: Desk research at warp speedAI dramatically shortens the time it takes to do foundational research. From sizing markets to exploring how specific segments are evolving, we use AI to scan and summarize publicly available data. It's like having an assistant who can work at br ...Read More

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