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How do you build great working relationship/s with your PM/s and other product stakeholders?

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4 Answers
Influencing the Product Roadmap
  1. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 5y

    The start of building a great working relationship is clearly showing the expertise and value that you uniquely bring into the partnership with Product. As a PMM expert, you want to be seen as the central hub for a lot of critical information regarding not only your customers, but the products you sell, competitors, industry analysts, and many other constituencies. To be considered a subject matter expert, you need to continually gather and analyze data and business intelligence from all of the ...Read More

    895 Views
  2. Sarah Khogyani Wolf
    Sarah Khogyani Wolf

    Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y

    The answer here is investing in the relationship. A PM is a PMM's primary strategic partner in most cases. I advise my team to prioritize the weekly 1:1s or coffee chats. It's important connect at the human level, by being curious about personal and non-work parts of their life. A healthy working relationship is founded on mutual respect and empathy.

    1,386 Views
  3. Jeffrey Vocell
    Jeffrey Vocell

    BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y

    Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... Establish a personal relationship with your product stakeholders. Get to know them and what drives them (beyond just work). I had one PM I used to work with who is a musician and plays guitar when he's not working, and we always talked about music and connected much deeper than just the latest project. Beyond that, make sure you have regular 1:1s with your product stakehold ...Read More

    436 Views
  4. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y

    I think I mentioned this in another answer, but I think a good framework is the Five Dysfunctions of a Team model. Build trust with your PM and other stakeholders--that's delivering results when called upon and being a key thought partner with your stakeholders. That will allow you to have productive conflict--which is about being comfortable enough to challenge an opinion because you already have mutual trust with your stakeholder. That will allow you to have buy-in on plans because youve both ...Read More

    559 Views

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