How do you build great working relationship/s with your PM/s and other product stakeholders?
4 Answers
Iterable Chief Marketing Officer • 4y
The start of building a great working relationship is clearly showing the expertise and value that you uniquely bring into the partnership with Product. As a PMM expert, ...
892 Views
Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 5y
The answer here is investing in the relationship. A PM is a PMM's primary strategic partner in most cases. I advise my team to prioritize the weekly 1:1s or coffee chats....
1384 Views
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BFC Software Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 4y
Great question. Building relationships with Product is paramount to our success. I think this comes down to a few things... Establish a personal relationship with your p...
436 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I think I mentioned this in another answer, but I think a good framework is the Five Dysfunctions of a Team model. Build trust with your PM and other stakeholders--that's...
559 Views
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